I’m a Sr Product Designer at American Airlines focused on creating an online self-serve customer experience. I design with an entrepreneurial spirit and use the power of design thinking to seek the best story journeys a person can experience. I’ve explored different cultures around the world and learned to empathize with people through social advocacy initiatives. I use my skills and experience to help Clarify and Create stories so customers can Celebrate their own stories.

Story Matters

A cup of coffee begins with a bean's place of origin. Your story and your user stories are foundational to creating user-centered products and growing your brand. Learn what it means to clarify, create, and celebrate the story.

Why Story?

Story is the common language of humanity. As children, we paged through books filled with pictures, colors, words, and symbols. Take Humpty Dumpty, for example. Have you ever noticed the rhyme doesn’t mention an egg? But you remember the story with an image of one. Our experience of the story involves the written, visual, feel, and emotions. To see the egg is to C the story.

By applying the experience of story to your products, we can inspire and unite your audience to C Your Story.

Want to talk more or connect with me? Contact me at:

ben@cyourstory.com