Middelmann Group brand

Heike Middelmann -a rock star real estate agent- decided to brand the Middelmann group. The logo needed to look clean and modern; and incorporate the initials H + M without drawing too much attention to 'H' (for Heike). Heike loves all things modern such as mid-century modern homes. We used the mid-century roof lines as inspiration. Warm green is a great accent color that shows off great with concrete grey and brown wood. The logo design and its assets will attract the next generation of home buyers.

MY ROLE
Branding, Creative Direction, Logo and Identity Design